01 / Strategy
It learns your business first
A short interview about your niche, audience, offer, and voice. Everything it writes after that sounds like you, not like a robot with a thesaurus.
A marketing manager for any small business
Groundwork learns your niche, audience, and voice — then runs the marketing you do yourself. Group posts, comments, DMs, cold emails, a content calendar, and the numbers that say it's working. It tells you who to reach today and writes the first draft.
No bots, no stored passwords, no auto-posting. Every message goes out from you, by hand — which is exactly why it keeps working.
Built for
Founders launching a product with no marketing budget
Freelancers and agencies running outreach for clients
Local businesses living in community groups
Creators turning an audience into customers
01 / Strategy
A short interview about your niche, audience, offer, and voice. Everything it writes after that sounds like you, not like a robot with a thesaurus.
02 / Queue
Posts due today, communities to engage, follow-ups that came due, leads going cold. Work the list, close the tab.
03 / Leads
Groups, creator accounts, businesses, people who posted something relevant. Status, notes, last contacted — so nobody gets the same pitch twice.
04 / Compose
Paste their post, get three short replies that read like a person typed them. Copy, paste, log it.
05 / Content
A calendar built from your content pillars, with drafts you can edit — plus a studio to take each one from idea to posted.
06 / Growth
Log followers, reach, clicks, and signups. Get a weekly read on what moved and what to do more of.